1. A genius flossing toothbrush reviewers rave gives a deep, thorough clean while being extra gentle on sensitive teeth. It also features dual-layer bristles — firm ones for regular cleaning and ultra-thin, longer ones designed to reach deep between your teeth and gums, mimicking the action of flossing.
Promising review: "This was another one of my TikTok purchases! I was skeptical, but my kids hate flossing their teeth, so I thought this might help in between making them floss. They work amazingly! My kids said they could see and feel a difference on the first use and I agree! They are definitely worth a try! I would suggest not pushing too hard, those tiny bristles really get in there and if you push too hard you nights be sore like I was. It felt like after going to a dental cleaning.
" — AN Get a two-pack from Amazon for $8.91 . 2.
A NYX primer stick with a fab "blurring" effect that reduces the appearance of pores and smooths your skin, all without adding any extra shine you’ll have to blot away. So good. Check out a TikTok of it in action.
Promising review : "This is a life-changing product for me. I have HUGE visible pores that really age my face, as well as incredibly acne-prone skin that makes me break out from just about every product. I've started to use NYX Pore Filler on my face with some regularity, and it doesn't seem to cause any irritation or breakouts.
It does an AMAZING job filling in and smoothing out my face texture. The difference in my skin consistency is astounding. My skin looks so smooth when I use this product.
In the photo, I'm using it on just one side of my nose and under the eye area, and the difference is very noticeable (I think!)." — Jenny Penny Get it from Amazon for $8.94 .
3. A long-lasting hair and body fragrance mist , which smells like a delightful, sunshine-filled day at the beach, no matter which unique summery scent you choose. Whether you're going for top notes of almonds, sandalwood, or vanilla — trust me, they're all equally delicious.
Promising review: "The hype off TikTok is real about this scent. It’s very warm and vanilla-smelling. Almost like a beachy vibe.
I hate how no one would give me any kind of explanation on how it smelled, but glad I jumped on the bandwagon with this one." — Karli Bullins Get it from Amazon for $24 (available in six scents). 4.
A game-changing cleansing balm that'll never leave your face feeling irritated but *will* effectively wipe away gunk and grime and leave you smelling as good as you look. It's made with just 10 simple ingredients, so you know you're getting nothing but good stuff here. Juno & Co.
is a small business specializing in personal care and skincare products. Promising review: "I LOVE THIS PRODUCT!!!! I found it on TikTok, and OMG!! It works so well. I don't have to sit there and rub the crap out of my eyelashes to get the waterproof mascara off.
I will admit it doesn't take 100% of the makeup off, but about 95% of my makeup comes off. It is not water-resistant, as emulsifying it with water helps take the makeup off. I have not found a better makeup remover, and yes, that includes Micellar Water (which also works well but leaves my skin feeling oily).
With this cleansing balm, my face feels hydrated and smooth. LOVE LOVE LOVE IT!!!!!!!! 1000/10 would recommend!!!" — Deetje Frederick Get it from Amazon for $14.99 .
5. A dark spot-removing soap bar formulated with hyaluronic acid to protect your skin's moisture barrier. It also boasts a blend of vitamin C, retinol, collagen, and turmeric to help brighten and soothe your complexion.
Trust me, your skin will thank you for this glow-up. Promising reviews: "If you're someone who has sensitive skin like me, this product is for you! I highly recommend it. I learned about this product on TikTok and decided to try it out.
It's worth the money. The smell is not overbearing, and it reminds you of a refreshing citrusy fruit. I'm very particular about trying skincare products, but this is your go-to.
It will have your face feeling refreshed and clean, and there's no white cast. " — Elisabeth L. "Omg!! Dude, I've always had really bad dark spots and hyperpigmentation, especially during the summer months.
I had a tiny rash I’d been trying to get rid of for some time on my thigh. I used this soap; I checked on it that same night. Tell me why the rash is damn near gone!! I live, breathe, and swear by this soap!! It’s so good!!" — Erion Get it from Amazon for $11.
99+ (available in seven pack styles). 6. A weightless liquid cream blush for a soft, dewy pop of color on your gorgeous face that's highly pigmented, blendable, and designed to give you a natural, radiant glow that lasts all day and night.
Promising review: "These are so high-quality, and I am so happy I took a chance on them. For anyone who is familiar with Korean beauty products, know that these are very high-quality. The formula is very lightweight, the color is water-infused, and when you put the product on, it’s very natural looking .
If you came to Amazon to look for a liquid blush, this is the absolute best option for the price you’re paying." — Nyooni Get it from Amazon for $7.99 (available in 12 shades and multi-packs).
7. An aluminum-free, pH-balanced whole-body deodorant that keeps odors at bay for up to 72 hours, no matter where you apply it. Reviewers swear by it for everything from underarms and feet to thighs, and it's even gentle enough for more sensitive areas of your body.
Reviewers recommend "patch testing" this on a small area of skin before putting it on to make sure you don't have any kind of bad reaction. Promising review : "I was very skeptical about the Lume product. I have seen the TikTok videos advertising it, and then I started seeing it being advertised on TV.
I bought it mainly for my feet because I have a serious problem with foot odor no matter what kind of shoes or sandals I wear. So, I decided if this stuff works on my feet, then it will work on practically anyone else. Oh, my goodness!!!!! It does really work! I have not had a single foot odor problem now in nearly two weeks since I began using it .
" — Julie Murray Get it from Amazon for $17.99+ (available in eight scents, including unscented ). 8.
A cult favorite mochi toner that hydrates and plumps your skin, leaving it as soft and bouncy as your favorite dessert. Say hello to your sweetest new skincare obsession. 🍡 Promising review: "Just recently found out about toner, and then found out how expensive it is.
This, after a lot of research, was the most affordable option with good ingredients. Now that I’m using it, I see how little I use it every day. It’s supposed to have seven layers on your face every morning.
This really works, and I feel my skin is good all day." — Debi Get it from Amazon for $23+ (available in two sizes). 9.
A vitamin peeling gel if you want to remove dead skin cells ever so gently while cleaning your pores and revealing a fresh, radiant complexion. Super a- peel -ing, if you ask me. Note : You should always test new products on a small patch of skin before use; also , reviewers recommend using room temperature or cold water with this to prevent it from getting tacky and sticky.
Promising review : "Works well, fun to use! Love this product. I feel so clean and fresh after using it, and I actually have a fun time rubbing it off my face! It’s pretty satisfying! I also think the smell is pretty nice but not super overpowering. I’m an asthmatic, and it doesn’t affect me at all (normally, strong smells are a trigger for me).
5/5 stars!" — Jade Get it from Amazon for $11.98 . 10.
A lightweight E.l.f.
power grip primer , which will give your makeup a firm base so it stays on without melting off, ~even if~ you sweat or it's scorching hot outside. It's prime time, baby. Promising review: "I wanted to try this for the longest time, and I finally got it, and I was not disappointed.
I highly recommend this product, especially if you have dry skin. This is my favorite primer to use now. Works so well and helps with making your makeup look almost flawless.
Highly recommend it." — Megan Lindstrom Get it from Amazon for $10 . 11.
A dazzling Coppertone glow SPF 30 sunscreen spray to give your skin a wow-worthy shimmer and sparkle in the sunlight, only incentivizing you to reapply it again and again. Win/win. Promising review: "LOVE this.
I no longer forget to put on sunscreen, as this is part of my new routine. Love the shimmer (much more than anticipated), especially on my arms and legs. The face might be a bit much, but it prevents a burn for the win.
" — Tawny Stammen Get it from Amazon for $13.71 . 12.
And a Sun Bum Sunscreen scalp and hair with SPF 30 protection that will NEVER irritate your scalp even if you have sensitive skin but *will* protect it from the harsh UV rays the bountiful sun provides us. Check out a TikTok of the Sun Bum scalp sunscreen in action. Promising review: "This is the first time I've been to Disney World and not gotten sunburned at all on my hair part.
I was astounded! I wore the headband Minnie ears each day, and have always gotten sunburned as a result with other sprays, but the scalp spray did an amazing job ! No sunburn at all!" — Heather Wilson Get it from Amazon for $17 . 13. A pack of ultra-soft, cult-favorite makeup removing towelettes free of pesky chemicals so your face stays hydrated and healthy after you've thoroughly cleansed it of all the gunk and makeup of the day.
Clean Skin Club is a US-based small business specializing in hygienic, vegan, and cruelty-free skincare products. Promising review: "I absolutely love these. I saw these on TikTok and bought them.
I will be buying more. They are great for my face. Really soft and VERY durable and strong, even when wet.
You can wash your face with it or just dry your face; either way, it’s the best option." — Sahara Get a pack of 50 from Amazon for $17.05 (also available in other pack sizes).
14. A dry shampoo powder small enough to pack in your carry-on (we *love* TSA-approved beauty items, don't we?) so you can keep your hair looking fresh and fabulous, even if you've been sightseeing all day long. Choose from two stunning scents: grapefruit and lavender.
Hair Dance is a US-based cruelty-free, vegan small business that specializes in haircare products. Promising review: "I was a little unsure about this product but wanted it for a vacation to limit aerosols or liquids. I am mind-blown! It smells great, doesn’t leave a residue, and both volumizes and keeps my hair looking fresh .
It also lasts for much longer than an aerosol if you’re someone who uses this daily or every other day. The bottle is small enough not to take up space, but I’ve had my first bottle for months and am barely through half. This will be my go-to from now on.
" — E Get it from Amazon for $9.99+ (available in two sizes and two scents). 15.
A smudge-proof, moisturizing lip tint for a burst of long-lasting, natural-looking color while keeping your lips hydrated and kissably soft all day. Oh, and did I mention it isn't sticky *and* can double as blush in a pinch? Promising review : "While I haven't tried the Benefit Lip Tint, I saw this on TikTok and appreciated the lower price point. I am SO glad I gave this a chance! I only have the Cherry color, but it is the perfect bit of natural color, and can be deepened as desired upon application.
There is no sticky residue and it is not drying or irritating at all. Looks great alone but even better with gloss on top. Love!" — Mollie Get it from Amazon for $6.
67+ (available in five shades and combo packs). 16. A genius anti-chafing balm you can use all over your body — not just between your thighs — to keep you striding and moving comfortably, no matter how much you sweat.
Promising review: "This was a TikTok buy and it was worth it. Highly recommend it. It does the work.
Long-lasting and not sticky at all." — EBATL Get it from Amazon for $8.99+ (available in three sizes and multi-packs).
17. A life-changing First Aid KP bump eraser I've recommended to countless friends. If you use it just *once* a week to exfoliate rough patches and dry bumps caused by keratosis pilaris, you'll see fast and effective results.
Bye-bye, leg strawberries. 🍓 First Aid Beauty is a US-based small business that specializes in clean, fragrance-free, cruelty-free personal care products. Promising review: "I saw a dermatologist recommend this on TikTok, and I figured I’d give it a try.
I have had red bumps on the back of my arms for as long as I can remember and have tried several things, so I didn’t have very high expectations . After one use, I could already see a difference! It says to use it 1–2 times a week, but I use it usually every other day, and I use Cerave rough and bumpy lotion after, and now my red bumps are almost nonexistent. This product has truly been life-changing, and I would recommend it to anyone struggling with red bumps! 10/10!" — Sydney Get it from Amazon for $12+ (available in four sizes).
18. A set of quick-dry nail polishes perfect for when you're on the go and need a flawless manicure in minutes. With a rainbow of colors to choose from, you can switch up your look in a flash without worrying about smudges or waiting for ages for your nails to dry.
Promising review : "The set comes in various colors, and they are all beautiful. The polish has a big brush that covers the nail easily. The polish is opaque but I did two coats.
It didn't stain my nails or have a strong smell. The polish dried up quickly. I cook and clean, so it started to wear off on the fourth day.
But I can repaint because of the easy application and fast drying." — perksofbeautyblog Get a set of ten from Amazon for $7.99 (available in five color combos).
19. A satin-lined Hairbrella to keep your locks dry and frizz-free even on the rainiest, most humid of days. This clever cap not only protects your hair from the elements but also maintains your style with its luxurious satin lining, ensuring you step out looking fabulous no matter the weather.
It's truly a game-changer. Hairbrella is a Black-owned small business established in 2016 that specializes in hats combining fashion and function to protect against all types of weather. Check out a TikTok of the Hairbrella in action.
Promising review : "Okay, so...
I wasn't sooooo sure I was going to like it. I'll be honest. I thought that I might look a little weird.
But I put it on at the last minute when it was pouring out. And I'll be darned! The visor allowed me to wear my glasses..
.and no rain got on them. And the hat part looked cute.
..like a beanie! And my hair was completely dry!!! In a rain storm! And I didn't have to carry an umbrella or be hot in a hoodie/raincoat! Great product!" — K.
Mack Get it from Amazon for $44 (available in 13 styles). 20. A makeup-correcting stick if, like me, you don't have the most ~precise~ hand in the world and could use a friendly helper for quick touch-ups of stray, smudged eyeshadow, mascara, or eyeliner.
Hey, everyone makes mistakes. Promising review: "Why didn’t someone think of this sooner? For years, I’ve been using cotton swabs dipped in makeup remover to remove little goofs or mistakes. This is so much better and portable! Erases waterproof mascara marks around my eyes easily.
A must-buy product!!" — Katherine Riordan Get it from Amazon for $9.99 . 21.
A stylish, 11-piece TSA-approved Kitsch travel container set so you can bring all your fave perfumes, shampoos, conditioners, and assorted liquid beauty goodies with you without worrying about leaks or having to go without your tried and true brands. Each set includes a spray bottle, two small pump bottles, two mini jars, three flat pouch bottles, one mini funnel, one mini spatula, and one mini pipette, all stored inside a reusable travel pouch. Kitsch is an LA-based, self-financed, woman-owned small business established in 2010 that specializes in hair accessories.
Promising review : "I wasn’t sure what to expect out of these 'pouch' style travel containers from Kitsch, but I instantly fell in love with them! Super easy to fill (I didn’t even have to use the tools that it came with) . I used the pouches for shampoo, conditioner, and body wash, the pump bottle for lotion (it has a tap on it that ensures that it will not come out), and hair serums on the other two bottles!" — Jess Get it from Amazon for $9.99 .
22. A Wet n Wild blush-lighter to give you the best of both worlds — a rosy flush and a radiant glow — all in one swipe. It's super blendable, making it easy to achieve that lit-from-within look.
Plus, it's budget-friendly, so your cheeks can shine without breaking the bank. Promising review: "For the price, this is an amazing highlighter. I heard about it on TikTok, and I decided to try it out.
I love it! Definitely recommend for an alternative highlighter if you’re not trying to spend a lot of money." — Salina Get it from Amazon for $3.22+ (available in three shade combos).
23. A reviewer-loved aloe vera-based curl refresher spray that brings your curls back to life between wash days. It's a must-have for anyone looking to keep their curls bouncy and defined without weighing them down.
Say goodbye to frizz and hello to flawless curls — refresh, revive, repeat, baby. The Fro Experts is a Georgia-based, Black woman-owned natural haircare brand on Etsy formulated for type 3 and 4 hair textures. Psst — this is meant to be used in place of water as a refresher, but per the brand, can be used right after conditioning as the “liquid” portion of the LOC method in your wash 'n' go or as a detangler.
Promising review: "OMG and AMEN ...
Seriously, I have TRUE 4c hair, and I have never in my 36 years experienced a true 100% natural/organic hair product, and for this to be my first time, I'm beyond impressed. So pleased with my 2-year-old daughter's hair as well :-) Product does EVERYTHING it described to do :-)." — Rosanna Quinones Get it from The Fro Experts on Etsy for $22 .
24. A pack of under-eye patches that are amazing at catching fallout from your fave shadow palettes that "shed" flakes all over your face like a fluffy pet. These are also great for doing cut creases and cat eyes.
Promising review: "I don’t know how I've done my eye makeup without these my whole life! They help so much with eyeshadow fallout. It’s wild! There are two stickers on them, but I only do the small top ones since I like to do my foundation before eyeshadow! They’re very sticky and sometimes take off some of my foundation, but I’ve found if you first tape it on your hand then onto your face, it helps!" — Amazon Customer Get a 100-pack from Amazon for $7.49 .
25. A pack of brush color-removing sponges that'll expertly wipe away every trace of eyeshadow from your makeup brushes, even from the thick, dark, smoky eye you spent 10 minutes perfecting. Promising review : "This product makes it even easier for me to be lazy when it comes to cleaning my brushes.
It also allows me to use the same brush for a makeup look since I can swish away a previous shadow and move on to the next. Great buy. Super easy to wash.
I'm not going anywhere anytime soon, but when I do finally travel again, I'm sure this will be excellent to travel with and make it so that I only need to bring one or two brushes." — Azaleah Bumpus-Barnett Get a pack of two from Amazon for $5.99+ (available in three styles).
26. A flawless Eos shea butter shaving cream that I can't get enough of because it leaves my skin ridiculously smooth and hydrated, *and* prevents nicks, bumps, burns, and all manner of pesky post-shaving irritation. Promising review : "I found this on TikTok and decided to try.
I have sensitive skin, and after using this, I had no razor bumps! It’s weird because it doesn’t get sudsy and foamy like regular shaving cream, but this is much more moisturizing and smells great! Will definitely be using from now on." — Luis Get it from Amazon for $3.97 (available in three scents).
27. A skin-repairing moisturizer to lock in moisture and calm dry, irritated skin. If your face is feeling *thirsty,* this cream could be the refreshing drink it's been craving.
Promising review: "I got this after watching a skincare TikTok. At first, I didn't think much of it. Now, it's one of my favorite products .
It's great for my sensitive skin. It moisturizes well and it really restored my skin's barrier layer. I love it! This made me a huge believer in my skincare TikTok guy.
After years of buying expensive skincare from Sephora I am a total convert to great quality yet affordable Korean skincare products . I have seen my skin change over the last few weeks. Etude House is amazing.
Get it!" — Jill C Peterson Get it from Amazon for $13.59 (also available in cleansing sets). 28.
And a set of delectable ice cream-themed face masks with hyaluronic acid so you can indulge your skin in a sweet treat while giving it a much-needed hydration boost. Who says skincare can't be as fun as dessert? Promising reviews: "It is so cute, trendy, and aesthetic. It smells so great.
I first saw it in TikTok, and I was like, I have to buy it and try it out." — thecrossinglife "This product not only is so soft but smells absolutely wonderful. It smells just like cookies and cream.
It’s a nice treat-yourself product. It’s nice and cooling. When I washed it off of my face, my skin felt so nice.
It comes with a spatula, too. I love it!!!!" — Angela Get a set of three from Amazon for $17.89+ (available in nine flavor styles).
The reviews for this post have been edited for length and clarity..
