1. A Cosrx snail essence for a nice dose of hydration for dry (or normal) skin. This formula contains *96%* snail mucin, which is kinda nature's MVP for intense yet incredibly gentle skin repair.
Glass skin, here you come! Promising review: "Best skincare purchase of my life! If you are questioning buying this product let me ease your mind and say you will absolutely not regret it!! I’m 39 and I’ve had a lifetime of dry skin. Literally the first day I applied this my skin was supple and soft by nighttime. No dry feeling, it’s totally gone.
I have heard amazing things about snail mucin and I am totally sold. My skin has not felt this good probably since I was a teenager. Even the little bumps on the side of my face where it was dry and flaky are totally gone.
" — Ginger Leigh Get it from Amazon for $14.50 . 2.
A set of satin pillowcases with a lovely cooling affect that will leave your hair nice and smooth even after a night of tossing and turning in the summer heat. Promising review: "My hair has never been better! I got this because of TikTok and it has done wonders for my hair. My hair isn’t frizzy or dull looking when I get up in the morning.
" — Aaron Key Get it from Amazon for $9.99+ (available in 39 colors and four sizes). 3.
A bestselling Revlon oil-absorbing face roller made of real volcanic stone to help get rid of any extra shine you might accumulate throughout the day. Promising review: "I never leave the house without it. It is great to roll over your face in a pinch when you’re oily.
Or even sometimes it relieves an unwanted feeling of hours old sunscreen remnants from your face." — Caroline Hager Get it from Amazon for $9.82 .
4. A Maybelline Age Rewind Concealer that comes with a super handy sponge applicator for blurring fine lines and concealing puffiness and dark circles. This has been my go-to concealer since I was 13, and I don't see that changing any time soon! Just do yourself a favor and add it to your cart, people.
Promising review: "Love this concealer! I keep one in my purse for on the go and I keep one in my cosmetic bag at home. Such a great value too." — Amazon Customer Get it from Amazon for $8.
49+ (available in 21 shades). 5. The cult-famous, cruelty-free Essence Lash Princess mascara with over 200,000 5-star ratings if you're looking to achieve long, flake-free lashes that'll hold up all day long.
Promising review: "I’ve made the mistake of buying other mascaras when I ran out of this one. What a waste of money. This is literally the best mascara I’ve ever used and I’m ordering several now so I can have one in my purse and in my make up drawer in my bedroom .
Do yourself the best, cheapest favor ever and buy this mascara." — Vee Get it from Amazon for $4.99 (available in two colors and a three-pack).
And check out our full Essence Lash Princess Mascara review for more details. 6. Some Mario Badescu facial spray to cool, hydrate, and tone your skin when you're on the go and could use a little ~freshening up.
~ Promising review: "This right here is one of the products I SWEAR BY! The facial sprays are amazing!🙌 The green facial spray is cooling, moisturizing, and great for applying and setting makeup. So far, I have ordered the Aloe, Cucumber, and Green Tea facial sprays. I like to keep one in my purse and one at home, so I always have quick access to a spritz whenever I feel like I need that extra oomph to my dull or tired skin.
Definitely going to try the rest of the sprays and other products in the line." — Mary Malarky Get it from Amazon for $14 (available in two sizes and various multipacks). 7.
An illuminating moisturizer if you want a lightweight alternative to traditional foundation that'll have you looking like the glowing ROYALTY that you are. Promising review: "Oh I love this. I have used it over and under foundation but my sister told me she used hers alone in the summer for a sheer look and now I carry my tube with me in my purse bc it is so versatile and gives me a nice glow with just a bit of color.
" — TheGreatGatsby Get it from Amazon for $12.76 (available in five shades). 8.
A shampoo scalp massager so you can really work your haircare products into your roots while getting an at-home spa experience. I use one of these and I looooove my little self-care moment at the end of the day. "And! This just happens to be a fan-favorite among BuzzFeed writers — including myself.
I have one of these shower companions, and while I don't use it every time I get sudsy, I usually run it through my hair after a few days of back-to-back dry shampooing. It really gets in there to clear up any buildup while also feeling like a nice little scalp massage." — Jasmin Sandal , Former BuzzFeeder Promising review: "This has been the BEST $8 I’ve ever spent! I suffer from psoriasis on my scalp I’ve dealt with FOR YEARS.
I get the worst flare-ups and the dandruff is just incredibly painful and embarrassing. I tried just about everything. I read some of the reviews and saw some other people had used it for the same thing.
I literally just massaged my entire scalp while shampooing. I have a lot of hair so I had to flip my head over and do sections but I was able to get everything off my scalp. I didn’t have ANY dandruff .
It really did help get all the buildup out and remove any irritation I had on my scalp. If you have psoriasis, try it!" — Michelle Get it from Amazon for $6.98+ (available in three colors).
9. A two-pack of "flossing toothbrushes," featuring soft, multilayer bristles that are essentially like strong pieces of floss that to really get in between your chompers. As someone who just got her THIRD root canal at 25 years of age, I advise you: PLEASE TAKE CARE OF YOUR TEETH, PEOPLE.
Mouthwatchers is a small business established by Ronald Plotka, DDS, that specializes in antimicrobial toothbrushes designed to get deeper cleans that even patients with "great" dental hygiene might miss with traditional brush and floss routines. Here's what one of our writers, Emma Lord , has to say: "I love it just after the first few days of use! I use an electric toothbrush usually, but I feel like I'm getting a much more satisfying clean from these?? Especially because I tend to get yellow stains between my teeth no matter *how* much I floss, and these bristles seem to actually target that a lot more effectively." Promising review: "I'm amazed at how well this toothbrush cleans my teeth — it definitely gets between the teeth and also more importantly for me, gets in the small, deep crevices in my molars where I always have food stuck and regular toothbrushes couldn't get stuff out.
I brush more often (after meals/snacks) because of how effective it is. As stated, definitely go easy around the gums. The bristles feel soft, but will cause your gums to bleed if you use regular pressure.
Nice and easy does the trick, SO WELL!" — Jason A. Get a pair from Amazon for $8.91 (also available as a four-pack ).
10. Foot exfoliating peel masks so you don't have to rely on pricey pedicures to reverse weeks worth of dead skin build-up. This miracle product will make your feet feel baby soft all over again.
Just pop on the booties for an hour, wash your feet, and marvel as your feet start shedding layers of dead skin. Promising review: "Okay, so first things first: I have VERY calloused feet from years of barefoot gravel adventures. The directions advised me to use a second application one week after the first, which I did.
My feet just keep PEELING. I'm talking massive chunks of skin coming off. My feet literally haven't felt this soft in over a decade and I'm only 21!! It's a must-have for those wanting to take care of their feet! " — Callie Pinaire Get it from Amazon for $9.
99+ (available in four scents and in three pack sizes). 11. Juno & Co.
's Clean 10 Cleansing Balm that'll remove even the most stubborn makeup (like waterproof mascara). This product is great because it will remove all the unwanted crud from your skin without stripping your natural oils. Promising review: "I LOVE THIS PRODUCT!!!! I found it on TikTok and OMG!! It works so well.
I don't have to sit there and rub the crap out of my eyelashes to get the waterproof mascara off. I will admit, it doesn't take 100% of the makeup off but about 95% of my makeup comes off. It is not water-resistant, as emulsifying it with water helps take the makeup off.
I have not found a better makeup remover, and yes, that includes micellar water (which also works well but leaves my skin feeling oily). With this cleansing balm, my face feels hydrated and smooth. LOVE LOVE LOVE IT!!!!!!!! 1,000/10 would recommend!!!" — Deetje Frederick Get it from Amazon for $14.
99 . 12. Eos shea butter shaving cream because if you're into shaving your legs, there is nothing better than that silky smooth feeling after you get a nice clean shave.
The emolliant formula will leave your gams feelin' buttery soft! Promising review: "I found this on TikTok and decided to try. I have sensitive skin and after using this I had no razor bumps! It’s weird because it doesn’t get sudsy and foamy like regular shaving cream, but this is much more moisturizing and smells great! Will definitely be using from now on." — Luis Get it from Amazon for $3.
97+ (available in five scents and in multipacks). 13. A popular long-lasting eyeliner stamp so you can give yourself a perfect wing on the first try with next to no effort.
Your makeup will look *on point* and put-together even if you're equal parts frazzled and exhausted, and because it's a stamp, it'll take only seconds to apply. One side is the curved wing stamp, and the other is a regular fine tip liner for defining the rest of the eye. It comes in a pack of two, one for each eye.
Promising review: "Got this before a trip I took a few days ago. I have never been able to do wing eyeliner properly so I was excited to try this. It's very pigmented and goes on beautifully! I've tried other liquid eyeliners before and they were so watery and not close to a dark black I wanted at all but this product was great.
I did my makeup and put this eyeliner on at 9 am, traveled two hours, walked around a city for about three hours and it was warm so I was sweating, and then went to an NBA game. After all that time (about 16 hours!), the eyeliner was just as perfect as I had put it on! I love this product and can't wait to use it more often!" — Elizabeth The Flick Stick comes from New Zealand-based brand and small biz Lovoir Beauty . Get a set of two from Amazon for $14.
98+ (available in three sizes and a combo pack). 14. A bottle of the TikTok-famous Elizavecca hair treatment that's packed with collagen and soy protein to revive damaged, dull, or brittle hair, leaving you with super-soft locks in just five minutes.
Promising reviews: "I have tried everything on the market to fix my damaged, bleached hair that keeps breaking off. I stumbled across this hair treatment on TikTok. I had never heard of it before but decided to give it a try.
I used it for the first time yesterday and I couldn't believe how amazing it made my hair feel and look . It's sooo soft, shiny, bouncy and nourished . My bleached rats nest now looks and feels like virgin hair again .
Even my boyfriend noticed a huge difference in my hair and you know it's a GOOD product when the boyfriend notices :D I’m going to buy a lot more of this product. I’ve been really frustrated about my hair for years now because of all the damage; now I can finally relax and enjoy my new hair. <3" — Eline "I was skeptical.
I’ll admit it. I wasn’t sure this would work on my 4c hair but it made my hair so soft ! And I didn’t need to use a tremendous amount of product. It made it easy to comb out and blow dry my hair.
It even made it smoother after the flatiron . You can’t beat it for the price." — Niki D.
Check out BuzzFeed's Elizavecca Cer-100 Protein Treatment review for more deets! Get it from Amazon for $7.40 . 15.
A Youthforia BYO Blush Oil formulated with pH technology, so you end up with your own perfect share of pink. I have used this every single day since 2022, and I swear this is my #1 beauty product. It gives me a nice, natural sunkissed look; plus I use it on my eyes and lips too! Check it out on TikTok here ! Promising reviews: "I don’t wear makeup to work but I still wanted something that made me look alive in the morning and this is it!! I just apply this oil blush with my fingers or a brush and it’s blended within seconds! This gives me a natural flush that lasts a full work day and it’s become my favorite for a natural, everyday look.
I have been taking this with me everywhere and has replaced all my powder and cream blushes. I know I will keep repurchasing this product for years. Highly recommend!" — Elena P.
Get it from Youthforia or Amazon for $36. 16. E.
l.f. Power Grip Primer because August is historically the hottest month of the year, and you don't want to sweat off the makeup you spent so long applying.
Promising review: "I wanted to try this for the longest time and I finally got it and I was not disappointed. I highly recommend this product, especially if you have dry skin. This is my favorite primer to use now.
Works so well and helps with making your makeup look almost flawless. Highly recommend it." — Megan Lindstrom Get it from Amazon for $10 .
17. A set of matte lipsticks if you want the quality of high-end lipstick without the hefty price tag. This stuff goes on easy and stays on — even through eating a cupcake *and* a whole night out, as one reviewer confirms.
See it in action on TikTok here . Promising review: "What can I say, I saw a TikTok about this lipstick and for $10 had to try it! The reviews are right, for some reason this lipstick is better than even $20 name brand ones bought from Ulta. Not only does it smell great, but dries in under a minute and survived eating a cupcake, a Starbucks drink, and an entire evening out, no smudging and had to be removed with a makeup wipe.
Fantastic product!!" — Claire Get it from Amazon for $8.99 (available in three color sets). 18.
Nyx Epic Wear Liquid Liner for a bold graphic eye look that'll have everyone wondering if you will be in the new season of Euphoria . Check out a TikTok of the Nyx Epic Wear Liquid Liner in action. Here's what BuzzFeeder Amanda Davis , pictured above, has to say about it : "I'm wearing the blue liner there on the left, and the reviews are 100% right.
This liner LASTS. I love to throw it on top of my usual black liner when I want an extra pop on a night out or am just feeling a little 'adventurous.' The liner's super thin tip glides nicely and makes it easy to be precise , too!" Promising review: "Guys, I have hella hooded eyes, and any time I tried those expensive Sephora or Ulta eyeliners, they would smudge or fade INSTANTLY.
I LOVE THIS PRODUCT!!!! The color pops, it's easy to use, and it NEVER SMUDGES, NEVER FLAKES, DOES NOT MOVE IN WATER!!! I fell asleep with it on, and it looked like I had just applied it when I woke up. ..
. Best eyeliner out there, take it from a girl who has tried ALL of those expensive eyeliners ( Stila , Urban Decay , YOU NAME IT). I will never switch to anything else.
" — Jakjak Get it from Amazon for $8.95 (available in 12 shades — including classic black !). 19.
Brazilian Bum Bum Cream infused with caffeine, guarana extract, and coconut oil that'll make you glow and leave your skin smelling absolutely amazing. Honestly, the worst part about this product is that you can't eat it. Promising review: "Like so many, I was brainwashed by TikTok into buying this rather expensive lotion.
..then I bought one for my mom, and one for my sister, and five more for myself as they became harder to find.
My favorite thing about it is the smell. Lightly tropical/coconutty but nothing overwhelming. Every time I wear it, people say, 'What are you WEARING?' like I have some amazing perfume on.
Besides that, it really is a great moisturizer. I’m not usually a sucker for marketing, but this was so worth it. " — Kristen Get it from Amazon for $22+ (available in two sizes).
20. The Brow Glue , Nyx's ~extreme hold~ eyebrow gel because your brows are the curtains to the windows of the soul and you want them looking their best 24/7. Here's what BuzzFeeder Chelsea Stuart has to say about it: "I wear very little makeup — especially on vacation — but there's something about doing my brows that makes me feel more put together.
I recently went on a 12-day trip to the UK, Croatia, Montenegro, and Spain, and traveled carry-on only so I really had to pare down my toiletries — especially as the airports I traveled through made us condense all of our liquids into a single quart-size bag. This stuff is TINY but does the absolute most! I wouldn't say I have particularly thin or thick brows, but this really zhuzhed them up with next to no effort." Promising review: "The Boy Brow from Glossier was my ride or die eyebrow product for years, but the tubes are so small and they raised the price so I could no longer justify it.
This brow glue is the closest thing I’ve found to it and it’s half the price! Will definitely repurchase." — Alex Get it from Amazon for $9.97 (available in five shades, including clear ).
21. A set of triangle makeup puffs to pack on your foundations, concealors, and powders with expert precision to make sure your face stays beat all day long. Check out a TikTok of the triangular makeup sponge in action.
Promising review: "If you came here to purchase them because a TikTok influencer told you to...
..so did I.
The rumors are true, these little puffs work wonders! I love that it has the pointed end to really get under the eye and around the nose. You can't beat the price and they help with a flawless powder application. Just buy them.
" — Tayler Get a set of six from Amazon for $5.99 (available in 17 different sets). 22.
Nyx's Pore Filler Targeted Stick that will soon become a makeup routine go-to. This helps blur enlarged pores without adding any shine. Keep it in your purse for touch-ups throughout the day! Check out a TikTok of the Nyx Pore Filler in action.
Promising review : "This is a life-changing product for me. I have HUGE visible pores that really age my face, as well as incredibly acne-prone skin that makes me break out from just about every product. I've started to use NYX Pore Filler on my face with some regularity, and it doesn't seem to cause any irritation or breakouts.
It does an AMAZING job filling in and smoothing out my face texture. The difference to my skin consistency is astounding. My skin looks so smooth when I use this product.
In the photo I'm using it on just one side of my nose and under the eye area, and the difference is very noticeable (I think!)." — Jenny Penny Get it from Amazon for $8.94 .
23. A pack of cult-favorite Clean Skin Club Clean Towels because drying off your face with your bath towel after washing your face just encourages breakouts due to bacteria build-up on the mildewy towel. With this, you get a fresh experience every time! Clean Skin Club is a US-based small business specializing in hygienic, vegan, and cruelty-free skincare products.
Promising review: "I absolutely love these. I saw these on TikTok and bought them. I will be buying more.
They are great for my face. Really soft and VERY durable and strong, even when wet. You can wash your face [with it] or just dry your face, either way, it’s the best option.
" — Sahara Get a pack of 50 from Amazon for $17.95 . 24.
A facial ice roller to help de-puff your face after a hot day in the sun or a night of eating salty food and drinking out on the town. Promising review: "I was skeptical about this product. I wasn't sure how it was much different than rolling any other frozen thing on your body.
I'm beyond pleasantly surprised. I've used it for sinus pain, migraines, swollen neck glands, under-eye circles/bags, inflamed acne, TMJ pain, etc. Not to mention, when I used it on my face, it leaves my skin feeling tight and wakes me up in the mornings.
It also stays cold for forever but never sweats or leaves water behind. It's like magic . I also bought one for my mom who suffers from nerve damage in her arms and legs.
I think it'll really help when she has bad pain days." — Jessica McRee "Another TikTok find. I love this product.
Helps with redness and inflammation. I used it after I put serums on my face, then after I put my eye cream and face lotion on. Has helped with inflammation of pimples and decrease pore visibility!" — Makenzie Get it from Amazon for $18.
99+ (available in 12 colors). 25. A bottle of Fanola "No Yellow" purple shampoo if you have chemically-treated blonde hair and don't want your Barbie do' to turn into a more brassy situation.
Promising review: "I LOVE THIS!! When I get my hair highlighted, I always use another purple shampoo and it never works for my hair at all. So I wanted to try this (thanks to TikTok). And I am not disappointed.
My super yellow hair turned the blonde I wanted within one use, and I have used it more often and it just lightens it more and more. But beware it can stain hands so rinse your hands after!" — jillian lee Get it from Amazon for $16.51 (available in three sizes).
26. A long-lasting Peripera Ink Velvet Lip Tint to give your pout a smooth, ultra-pigmented stain with a silky finish without having to worry about constantly reapplying. Reviewers compare to products like Charlotte Tilbury Matte Revolution, YSL Velvet Cream, and Tartist Creamy Matte Lip Paint.
Promising review: "This is velvet, full coverage without feeling like glue on your lips. It does transfer. The color is very pigmented so what you see is what you get.
Honestly one of the best lip color products I've ever used, I put this above Charlotte Tilbury. " — Lexi Lee Get it from Amazon for $9.90 (available in 29 shades).
27. A painless, mint-flavored teeth-whitening pen if you don't want to spend a ton on the pricier teeth-whitening kits. With this, you get all the results for a fraction of the price! Promising review: "I have to say, I was skeptical about this product from all the TikTok hype about it but after trying it out, it really does work.
I’ve used whitening strips before but those usually hurt my sensitive teeth and I hate the taste of some of the other gels on the market but this one was super easy and didn’t hurt my teeth at all and didn’t taste much different than my regular toothpaste, since I got the mint-flavored one. I used it for a few weeks before my brother’s wedding and it worked like a charm. I noticed visible results in only a couple of days and was able to keep using it until I reached my desired shade of white.
10/10 would recommend for anyone with sensitive teeth and taste s!" — Victoria Bravo Get it from Amazon for $9.95+ (available in multipacks). Reviews have been edited for length and/or clarity.
.
