To celebrate 25 years of the iconic Keep Walking campaign, Diageo India recently appointed Priyanka Chopra Jonas as the brand ambassador for the Johnnie Walker Refreshing Mixer Non-Alcoholic. This is another instance of Priyanka Chopra Jonas' association with the company after a partnership on a limited edition Blue Label Ice Chalet launch. This launch was a significant foreteller of underlying trends .
This campaign for Johnnie Walker Refreshing Mixer Non-Alcoholic got me thinking about how “Keep Walking” has kept the world engaged for 25 years in an era where trends change before the season ends and attention spans shrink in milliseconds. Here's what I discovered: It all starts with a universal thought that's timeless. Nike’s "Just Do It" is a classic example of that.
It’s a thought that fits itself in any part of the world over any event, and at any time in the history. "Keep Walking" is just that . I asked Jennifer English, the Global Brand Director of Johnnie Walker, if at the start of the campaign itself, they realized they had a winner on their hands, “Those who worked on the first campaign did say they had all the tingles and feels of being at the precipice of great work, no one could predict it would last 25 years” Dare I say, the World has seen more change in last 25 years than, even the preceding hundred years with the advent of technology, the internet and social media.
It’s just in the last 25 years, where the World has seen the invention of the iPo.
