1. Pantene Pro-Vitamin Essence if you’ve been tussling with hair damage, especially after a summer of sun, saltwater, and chlorine chaos. Packed with pro-vitamin B5, this lightweight mist is like a time machine for your hair, rebuilding bonds deep within its protein structure to repair damage from the inside out.
Plus, it smells amazing — like your hair just got its own designer perfume! You can use it every day from root to tip on wet or dry hair! The fragrance is described as "delicate florals with light tropical notes and sandalwood." Promising review : "I never write reviews, but this stuff is too good. Postpartum hair loss and the unruly regrowth had me looking like Hagrid from Harry Potter.
I was looking for something to improve my overall hair health so I could live out my hot mom dreams, but I hate the feeling of product in my hair. The vitamin essence was marketed as being 'weightless,' so I took a leap of faith and WOW. First of all, everything about this stuff is luxurious, even the packaging .
I love that you can use it on wet or dry hair. I used it on my dry, sweaty, post-workout hair and then ran my styling brush over it, and the before and after is alarmingly good. Even after the first use my hair just FEELS healthier.
And the best part, for me, is that it truly does not feel like I have any product in my hair. Zero grease, zero build-up feeling. Is it cheesy to call it liquid gold? Whatever, I’m doing it anyway.
Liquid gollllld." — Kelli Get it from Amazon for $26.99 .
2. A bottle of Elizavecca hair treatment , which will have your hair feeling like it's on cloud nine. This hair mask is infused with collagen and protein extracts — apply it to wet hair and let it sit for as little as five minutes, and your hair will be completely transformed.
Think Olaplex (without the $$$). BuzzFeed Shopping editor Jenae Sitzes says, "I've been using this stuff lately and have to say, my hair has never felt better!! My hair is color-treated and tends to feel really dry at the ends, and I'm used to globbing on so much conditioner in an effort to have it feel silky and hydrated. With this Elizavecca treatment, I don't have to use very much, and it feels like it really permeates my strands to leave them sooo soft when I get out of the shower.
And I've noticed that my hair legit feels better for days afterward! (Which is a good thing, since I only wash my hair a couple of times a week!)" BTW, reviewers with everything from thin, fine hair to 4c curls have reported positive results from this moisturizing formula, which is particularly recommended for folks whose hair is damaged from using hot tools, bleach, and the like. Simply apply it on wet hair after a shampoo, wait anywhere from five to 20 minutes, and rinse it out. Check out a TikTok of the Elizavecca hair treatment in action! Promising review: "I saw this on TikTok, and in between other comparable products that were four times the price, I decided to bite the bullet and buy this — let me tell you, best decision ever! After washing it out, my hair was so shiny, bouncy, and CURLY! My curl recovery journey has been long, but this has helped restore so much vibrance and shape to my hair .
" — Chisso Get a bottle from Amazon for $7.20 . Check out our full Elizavecca hair treatment review for more deets! 3.
A L’Oreal Paris rinse-out lamellar water treatment created with the same key ingredients as salon-brand versions (like Redken's). It instantly smoothes and detangles, making it a breeze to brush through your hair. No more annoying knots or tangles that come along with humidity, sweat, or chlorine from the pool! Plus, when you dry your hair, you'll notice much less frizz than usual.
This is silicone- and paraben-free! Promising review: "I don’t always write reviews but I had to write a review about this. My girlfriend told me about it. I have hair that gets frizzy when it’s humid out.
This stuff makes my hair shiny, smooth, and silky and helps with frizz. It’s amazing!!! You will notice a difference with just one use!!" — Carrie G. Get it from Amazon for $10.
97 . 4. A moisturizing hair serum ready to give your locks the intense hydration and nourishment they've probably been craving.
This dreamy concoction is derived from seven incredible oils: argan, olive, coconut, apricot, marula, jojoba, and camellia. Reviewers say it's perfect for dealing with dryness or brittleness, and they absolutely love the scent! Promising review: "I looooove this so much . The smell is amazing, and it tends to stick around for a while so I love getting whiffs of it through the day.
My hair is softer and doesn’t seem as frizzy as before . I put it on after washing my hair, and then after it’s dry. I tend to wash my hair two times a week, so I’ll use it in between washes on my ends to make sure they still look nice and healthy.
Great value too; I’ve been using it pretty consistently since purchasing and I’ve barely made a dent in it. Love it!" — Noley Get it from Amazon for $11.14 (available in two sizes and four other versions).
5. Briogeo's Heat Protectant Crème so you can still switch up your style with heat tools while protecting your precious locks from those scorching temperatures. It's packed with rosehip, argan, and coconut oils — basically the dream team for hair care.
Not only does it shield your strands from heat damage, but it also tames frizz, leaving your hair super soft and shiny. It's recommended for all hair types and textures where dryness and frizz are an issue! BTW, Briogeo is a Black woman–founded business. Promising review : "It’s amazing.
I have spiral curls. This stuff takes amazingly. I put this on before I dry my hair with a diffuser , and my curls were drop dead gorgeous and the frizzies were next to nothing.
" — CharlieFB "My hair is fine, soft natural platinum silver. If I use heat on it to style it I use this product now. Before this product, I didn’t realize how easily silver hair would yellow and burn.
This product is wonderful because it protects from high heat...
up to 450 . It smells great too and it is not sticky or tacky. Keeps your hair soft and smooth too.
I highly recommend it!" — Tex Get it from Amazon for $12+ (available in two sizes). 6. Or a blow-dry spray that'll protect your strands from the heat, eliminate frizz after washing, and cut your blow-dry time in HALF.
It'll make your hair game strong and your mornings smooth, giving you extra time to catch up on Instagram or make that all-important coffee run. Promising reviews: "If you have long and/or thick hair, this is absolutely necessary! Just a few sprays over your head and your hair will dry so much faster. If you're thinking 'it's so expensive for such a small amount,' you only need a small amount and it lasts a really long time.
I have long AND thick hair; I use it every time I wash my hair and a bottle lasts me about 6 months. " — Wanda H. "This product was AMAZING.
It made my 4c kinky-curly hair so silky soft and cut my blow drying time down significantly . It also has a very pleasant smell and I couldn't stop myself from using it. I'd recommend buying the bigger size as the small one will not last long and the amount is that good for the price you pay.
" — MB Get it from Amazon for $16+ (available in three sizes and two-packs). 7. A universal blow-dryer diffuser attachment so you can put down the flat iron and put the spotlight back on your natural curls.
It diffuses heat evenly and gently dries your curls without the harsh direct heat that can cause even more damage. It'll give your natural curls the bounce they deserve — no more frizz; just fabulous, defined waves. It's compatible with hair dryers with a nozzle diameter of 1.
7–2.6 inches. Reviewers say it's travel-friendly too, since it fits so many different hair dryers! Promising review: "I have never used a diffuser before I purchased this one, but it is doing just what it said it would: dries wavy to curly (my hair) and gives my hair shine .
I have white/gray hair that tends to look wiry, but when I use the diffuser, it takes away that wiry look and gives definition to my curls. Can't ask more than that! I also cannot attest to the travel part, except to say most hotels have hair dryers and this diffuser should fit them nicely, so you don't have to bring along a hair dryer. Yay!" — JB Get it from Amazon for $25 (available in seven colors).
8. Or! A RobeCurls hair curler for a styling option that doesn’t use heat at all. Just wrap slightly damp air around the satin-covered rod, leave it in overnight, and 💥 BAM 💥 wake up with beautiful bouncy curls.
You can also just wear it around the house for a few hours if you don't find it comfortable to sleep on! The set comes with two satin scrunchies to secure the rod. RobeCurls is a woman-founded small business that specializes in heatless hair curling tools. This rod is designed to work with all hair types, with tutorials included on their site! Promising review : "WOW!!!!! I can’t believe how well this works!!! I’ve seen this all over Instagram and TikTok, and wanted to try it .
It’s so easy to put in, takes about a minute or two. Comfortable to sleep in. Then, you take it out, and it looks like you put all this effort into doing your hair.
The curls turned out gorgeous, I’m so impressed!! " — Katie Get it from Amazon for $27.99 (available in seven colors). 9.
A TikTok-famous honey-infused Gisou hair oil that's been making waves all over the internet. Honey isn't just for your tea or toast, my friends — this star ingredient is a natural humectant, which means it pulls in and locks down moisture. Your hair will thank you for making it so soft and shiny after all that summer damage! Promising review: " It smells heavenly, it’s the perfect consistency, and so hydrating without being a runny oily mess.
It feels and looks very high-end, and the dropper lets me control how much I’m using, so much better than a pump. I used to use Ouai’s hair oil, which is amazing, but the pump bottle made it tricky to control just the right amount of product. This oil may seem pricey, but it will last you well over a year; you don’t need much, even on thick, coarse, or curly hair.
I will be trying Gisou’s other hair products! I’m obsessed with this smell!" — Ashley Haney Get it from Amazon for $46+ (available in two sizes). 10. A satin bonnet if you're tired of waking up to a horror show starring your hair.
Made from buttery soft satin that reduces friction on your strands, this cap helps prevent frizz, breakage, and split ends. Its double-layer design also keeps hair dye and oils off your sheets, and the adjustable elastic band ensures a perfect, comfy fit — so no midnight adjustments or finding it halfway across the room in the morning. Promising review : "My hair was always straight until recently, so I’m still pretty new to figuring out my curly/wavy hair.
My hair is fine and probably about a 2b, which is curlier when shorter. I had been sleeping on a regular cotton pillowcase and waking up to frizz and limpness, so I knew I needed to change things up. This is my first bonnet, and it works great! I’ve tried using it both in a loose pineapple using the included scrunchie, and on its own, and it definitely keeps my curls/waves more defined and less frizzy for longer and helps my hair to keep its definition .
In its curly state, my hair is right at/just past my shoulders, and I was worried about there being too much space in the bonnet to keep my hair looking good, but it does the job! I also can’t stand being too warm at night, and I find this doesn’t bother me." — DC Get it from Amazon for $12.99+ (available in 15 colors and a version with a tie band ).
11. A spray bottle of SoCozy Curl Spray Leave-In Conditioner , a game changer for curly-haired adults and kiddos alike. Spritz this lightweight formula on your locks (or your little one's) before hitting the hay for frizz-free, tangle-free hair in the morning.
Reviewers also swear by this as their secret morning weapon for achieving perfectly defined curls. This is designed to work on all hair types, with reviewers with 2a–4c curls swearing by it! SoCozy is a small business that creates haircare for kids without the use of parabens, sulfates, and synthetic colors or dyes. Promising review: "Amazing!! I had NO idea that my frizzy-haired little girl had beautiful curls.
I went down an Instagram rabbit hole and saw a similar girl show how her frizz was curls. I ordered this!! My mind has been blown!! This has changed our lives. It smells so good! It is easy to use and air dry .
Before my daughter woke up with terrible bed head that looked like this! Now it is gorgeous soft curls. We will definitely buy again and tell everyone about this product!!" — Amazon Customer Get it from Amazon for $9.29 .
12. A Moroccanoil treatment that’s perfect if your hair has been feeling dry and straw-like from all that sun exposure. This moisture bomb quenches your hair’s thirst, leaving it soft, silky, and healthy looking.
Promising reviews: "This brand of oil is by far the best I’ve used. The fragrance, drying power, and moisturizing is just what my curly hair needs . It protects hair when using hair dryers, curlers etc.
without weighing it down . It’s a great finishing product too. Use just a small amount.
..it goes a long way!" — Tonytex "This stuff is the key ingredient to stop frizzy hair.
After shampooing, conditioning, and leave-in conditioner, I apply a dime-sized amount (my hair is above my shoulders) to the middle to the ends. I style my hair and go about my day. Even on really humid days, my hair doesn't have frizz anymore.
It's a miracle product." — Chelsey Get it from Amazon for $18+ (available in various sizes). 13.
And their Intense Curl Cream , aka magic in a bottle for taming frizz and locking in moisture to give you the most gorgeous ringlets ever! This leave-in conditioner not only defines your curls but also keeps them super bouncy without that stiff or sticky feeling. And! It's perfect for giving your curls a quick refresh between washes. BuzzFeed Shopping editor Maitland Quitmeyer says, "During the summer after my sophomore year of college, I decided to cut my long hair into a lob.
Once the chop occurred, my hairdresser (bless you, Andrea) told me to try MoroccanOil Intense Curl Cream. And boy can I tell you, it is my DESERT ISLAND. HOLY GRAIL.
hair product. It actually helps my hair dry in its natural curl formation and stay moisturized for days. It smells amazing and doesn't leave a greasy or sticky residue — it's just a miracle.
"I scrunch a few pumps into my wet hair and diffuse right away. First day or two, it's nice and bouncy with tighter curls — all due to the magic combo of the cream and the diffuser, which help curls dry IN PLACE. But what I love about this curl cream is that it helps my hair look as fresh as possible until the next shampoo.
..four or five days later.
Because my hair is pretty heavy, the curls get looser and turn into what I'd term ~bushy waves~ — but thanks to the hydrating power of the curl cream, it doesn't fully explode into a cloud of frizz." Get it from Amazon for $36 . And check out Maitland's full MoroccanOil Intense Curl Cream review for more info! 14.
A 2-in-1 hair bun maker perfect for tucking away those frazzled locks, keeping them safe from further breakage and split ends while looking stylish. The gentle hold means no yanking on your hair — yay for zero pain! Now you can rock the cutest buns, and if you use it on damp hair, you'll have some gorgeous curls once it dries. Curlinator Designs is a North Carolina-based small family biz that specializes in hair accessories.
Promising review: "Love it!!! I was concerned I wouldn't be able to figure out how to use it, but videos make understanding simple. So much easier to use in the mornings than fixing your hair in a bun!!! " — bld9 Get it from Curlinator Designs on Etsy for $12.50 (available in 18 colors).
15. Bunzee Bands — these heavy-duty hair ties are for the girlies rocking Afro puffs, locs, dreads, or thick ponytails. They're super gentle on your hair, reducing breakage and annoying snags, and with their adjustable design, they can handle the THICKEST puffs and ponytails.
Built to last up to two years, they're totally worth every penny! Bunzee Bands is a small business dedicated to providing pain-free hair ties for people of all hair shapes and sizes. Promising reviews : " Sent from the HEAVENS!! This. Is.
Everything. During the summer time my hair was placed in time out. The curls that came out in the morning from my braid out would succumb to humidity the minute I stepped out.
So I was left to just do puffs, and I was used to using the typical headband to do so. It would cause major headaches, and being prone to headaches, it wasn't fun. So this product was a complete godsend! I can rock my puffs on my busy class days and forget I even have a puff in because there's no headache! 😍😍" — Mikaylia "I absolutely love this.
It does the trick. My locs are long and thick, so rubber bands take too much to try to get them on , and usually, I can't get them tight enough. Finally, I found something that works.
" — Karen Get a pack of two from Amazon for $15.95 (available in two colors). 16.
Olaplex bonding oil , the ultimate hair savior from the trifecta of doom (sun, saltwater, and chlorine). It visibly smooths, restores softness, and leaves a high shine, making your hair feel like it’s never seen a bad hair day in its life. It’s a top-tier heat protectant and offers up to 72 hours of frizz control — and if you’ve got color-treated hair, this stuff will add vibrancy, making your hues ✨ pop ✨.
Promising reviews: " Liquid gold!!!!! I use a tiny bit on my end twice a day (dry hair) and it’s totally restored the softness, shine, and manageability of my hair in less than a month. I love the packaging too. I have fewer tangles and my hair is stronger, plus the ends are shiny which has never happened in my life.
I don’t have damaged hair so I don’t know about the damage repair, but I did have really dry, brittle, frizzy hair and this has totally fixed all that. Let me say, WORTH ITTTTTT." — Christine " This is the only hair oil I will buy to keep my hair and extensions in good shape .
It's a small bottle, but a little goes a long way! It makes your hair feel so soft, and I believe it does a great job at repairing when you use it as a leave-in! I also love taking it with me when I travel, because it has a secure, leak-proof lid. This is the second time I've purchased this oil, and I'll be buying it again when I run out." — Megan Bouchey Get it from Amazon for $30.
17. A steamer cap that helps open up the hair cuticles to let your deep conditioning and treatment masks really do their thing. This little hero comes with 10 temperature settings and three timer settings, plus an adjustable head strap to fit all that gorgeous hair of yours.
Promising review: "Just wow! I bleached my hair about a year ago and just recently noticed how much damage that did. For the last four months I’ve been on a mission to bring back my curls and grow my hair strong. I’ve been doing deep conditioning treatments as well as oil treatments at home.
Doing both brought my hair back to life and I didn’t think my hair could get any better looking. I WAS WRONG. After using this product, NOW I believe it can’t be better!! Even after first use, my hair was so soft and no frizz!! I’m buying these as Christmas presents for every woman I know!! Get it!!" — Alexis Get it from Amazon for $29.
95 (available in three colors). 18. The limited edition Ouai hair oil in their dreamy St.
Bart’s scent. This oil adds an extra layer of protection and nourishment so you can keep rocking those fabulous tresses all through autumn. With luxe ingredients like ama oil to repair and shield against humidity, borage oil to battle frizz, and galangal root extract to protect against color fading from UV rays, it'll leave your hair smooth, shiny, and vibrant.
It provides heat protection up to 450 degrees F! The scent is AMAZING. It has notes of dragon fruit, orange blossom, tuberose, and musk. Think: total paradise vibes but in a bottle.
I’m not one to usually switch up my scents with the seasons, so I’ll be using this beauty all year round. (It's also perfect for the folks who aren’t quite ready to kiss summer goodbye). I recently got my hair loc’d and this oil is perfect for my scalp and ends.
It’s the ideal consistency — not too thin, not too thick, but just right — and my hair feels so nourished without the gunky buildup. Promising review: "This hair oil is better than the original Ouai version bc of the smell! I love the St. Barts waaay better!! the smell is amazing I bought it pretty much just for that! lol.
" — CECExox Get it from Sephora for $30 . 19. A 100% cotton hair towel because it's time to hang up that regular ol' towel and use something that's much gentler on your strands.
The lightweight, smooth fabric (similar to a T-shirt) absorbs water without creating friction, which means no more damage or frizz. Plus, it’s super absorbent, so your hair dries faster. Win-win! Promising review: I love this hair towel it makes my curls defined and cuts my drying time in half ! I learned that cotton terry and certain microfiber can be rough on your hair and cause frizz and split ends.
This is smooth like a cotton T-shirt but thicker and more absorbent and softer, way better than a T-shirt very worth it ! I add my cream and gel then I use the towel to scrunch out excess water then I plop my hair and leave it for about 30 minutes while I get ready then I diffuse my hair on cold to dry it a bit more and leave the rest to air dry, with all that it takes about two hours total to fully dry instead of 4 because I have thick long tailbone length 2b/3a curls! This towel has definitely made a huge difference in my curly hair journey, I 100% recommend!" — Amazon Customer Get it from Amazon for $19.99+ (available in two sizes and colors). 20.
A reviewer-beloved Mane Club 10-in-1 leave-in spray that'll solve all your summer hair woes in one go. The star ingredient is cannabis sativa seed oil, which conditions, detangles, provides heat protection, prevents breakage, hydrates, smooths, softens, controls frizz, boosts shine, and strengthens. Phew, that's a lot of benefits! 😅 Mane Club is a New York City-based small business established in 2019 that specializes in affordable haircare products.
BuzzFeed Shopping editor Elizabeth Lilly says, "This stuff has become my go-to for spraying on my wet hair and then blow-drying. Normally I'd apply a heat protector and an oil treatment or leave-in conditioner before blow-drying. But this 10-in-1 treatment takes the cake! Most of the time when I use it, I don't even need to finish off my hair with hair oil (I've been doing that as an essential hair step for years now).
It's really that good! My hair comes out feeling softer, looking shinier and healthier, and stays looking good for days — which is especially great news because I wash my hair about every four days." You can check out Elizabeth's full review of the Mane Club One Hit Wonder spray for more deets! Promising review: " I’m a hairstylist, so I’ve tried just about every leave-in conditioner out there, and I was amazed at how soft my hair felt after one use. My curls were so happy! The smell is amazing too!! I will definitely be repurchasing.
" — Allison S. Get it from Mane Club for $10 or Amazon for $9.95 .
21. A Cécred moisture sealing lotion , created by none other than Beyoncé, to repair your hair without relying on silicones or harsh ingredients. This incredible product fights frizz with a vengeance, quenches your hair's thirst, and seals those pesky split ends.
It's like a cool drink of water for your hair, leaving your locks looking long, luscious, and oh-so-glamorous. Promising reviews: " This product slays humidity !!!! We live in Florida where humidity is king. This is the first product I’ve used that actually made a difference.
I used this line on my daughter and this is my second favorite product. It’s amazing for dry styling. I used this in combination with the oil and loved the results!!" — Nikina M.
"I have 3c hair and have really enjoyed using this product when I'm rocking my hair naturally. I spray my hair with a little bit of water, add a small amount of this to my hair, and I can literally see my curls come to life ! It works well when I blow out and flat iron my hair too, I add this and my heat protectant and my hair comes out so smooth and soft ! I also use it as an edge control since it does have some hold to it, very versatile product. And a little of the product goes a LONG way!" — Marie G.
Get it from Cécred for $38 . Reviews have been edited for length and clarity..
