Fremantle, Allen Media Group and Spanglish Movies, among others to join forces for addressing audience fragmentation through cross-publisher data collaboration. LOS ANGELES , Jan. 3, 2025 /PRNewswire/ -- ElementalTV, a leading innovator in CTV advertising technology, today announces the launch of the 1Audience Alliance (1AA) , a collaborative framework designed to tackle the shared challenges of CTV publishers: achieving scale, unifying fragmented data, and strengthening buyer engagement.
By aligning publishers around inventory, data, and marketing, 1AA fosters a commercially driven ecosystem that maximizes revenue and enhances audience insights, while ensuring transparency and control. The Power of Collaboration At the heart of the 1Audience Alliance are three core pillars that redefine how CTV publishers scale their inventory, enhance their audience intelligence, and elevate their visibility: Inventory Collaboration : 1AA turns fragmented viewership across publishers into cohesive, high-value audience pools. This ensures that advertisers gain the reach they demand while publishers maintain transparency and control over their inventory and revenue streams.
Data Collaboration : By enabling secure, privacy-compliant data sharing, 1AA allows publishers to combine anonymized data sets for enriched segmentation and modeling. This cross-publisher intelligence unlocks new audience opportunities, equipping publishers to better understand their own viewers and align with advertiser g.
