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There are some products you learn about on social media, because they're so good, they go viral. Everyone wants to try the popular for smoother skin or this extra handy . But just because something doesn't go viral doesn't mean it's not absolutely incredible.

Case in point: These 12 under-the-radar products at Amazon. They can make traveling more comfortable, cooking a bit easier and your home a little more luxe. If you haven't heard of them, that's not a bad thing — although we bet you'll wish you knew about them sooner.



Consider yourself a trendsetter and add one or more to your cart today. Maplefield Bathroom Foldable Sink Cover Travelrest Ultimate Travel Pillow Air Fryer Magnetic Cheat Sheet Set Weekender Gel Memory Foam Pillow L'ange Hair Le Styliste Luxury Hair Dryer Dreamfarm Scizza Non-Stick Pizza Scissors Aire Allure Disposable Shower Drain Hair Catcher, 25 Pack Pura Smart Home Fragrance Device Starter Pack Simplehuman Standing Paper Towel Holder with Spray Pump Mini Cell Phone Fan 2-in-1 Fan, 6-Pack Twelve South AirFly SE Bluetooth Wireless Audio Transmitter Keenray Towel Warmer Create more counter space to do your hair and makeup with this foldable sink cover. The soft silicone is heat resistant up to 400° F so you can rest your curling iron on it, but it's also super easy to clean if you get makeup on it.

Even better, when you're not using it, it rolls up so you can store it in a drawer or bathroom cabinet. If you're gearing up for a long-haul or red-eye flight, you may want to spend your time onboard getting some shut eye. But finding a comfy angle to rest can be difficult, especially if you're in the middle or the aisle seat.

This travel pillow can make things a bit better though. Keep it rolled up in your carry-on and when you board, you can blow it up, then strap it around your torso like a body-sized pillow. Don't really know how to use your air fryer? This magnetic cheat sheet can help.

It provides heat levels and cook times for air frying vegetables, poultry, beef, seafood and frozen food. If there’s something you want to make, you can simply check this chart and follow suit. Since it's magnetic, you can stick it to the side of your air fryer or on the refrigerator for safekeeping.

If you're constantly flipping your pillow to the cool side, nab this one that stays cool all over. It's made with naturally cooling gel memory foam that's also ventilated for extra breathability. Plus, because it's foam, it won't lose its shape like a traditional feather pillow, and it will cradle your head as you sleep.

If your arms ache from drying your hair, this ultra lightweight blowdryer may be the solution — it's only about 3 pounds. But don't let its weight fool you, this thing is still powerful. It offers four speeds and three heat settings, and it can dry hair four times faster than the average dryer, according to the brand.

[Writer's note: I put this hair dryer to the test and it's lighter and faster than my ! Plus, it's less expensive.] If you make a lot of pizza at home, the final step in serving your pie is cutting it. However, if you want to cut through even the thickest of crusts and layers of toppings without tearing your pizza apart, pizza scissors are the way to go.

These "scizzas" can slice oven-hot pizza into clean, even slices — no cheese dripping or toppings sliding off the top. They have a unique spatula cover that fits over the bottom blade to gently slide the scissors under the pizza without scratching your serving plates and nonstick pans. And the extra-long 5-inch stainless steel blades give you more control over your pizza slices than standard kitchen shears.

Are you sick of cleaning hair out of the drain? These nearly invisible, fine mesh stickers can help. Simply stick one over your shower drain and let the hair collect on top. You can then pick up the hair and throw it out or leave it and toss it out the entire sticker from time to time.

The stickers come in a pack of 25, so you can change them every few days, once a week or as often as you'd like. Pura's Smart Home Diffuser dispenses all of your favorite scents. The brand has partnered up with Anthropologie, Apotheke, Lafco, Nest New York, Tommy Bahama, Disney and more to turn top-selling candles into diffusable scents.

Insert up to two scents at a time and connect the device to an app on your phone. Through the app, you can turn the diffusing on and off, turn up the intensity and even schedule when you'd like each scent to dispense. For example, this starter kit comes with Lavender Fields and Yuzu Citron fragrances.

You could program the refreshing Yuzu Citron to dispense in the morning when you wake up to help you feel energized, and schedule the Lavender Fields to dispense in the evening when you want to relax. This might look like a simple, yet chic paper towel holder, but it has a little secret at the center: a spray bottle. Fill the bottle with your go-to countertop spray and pull it out when your kitchen needs a clean.

It saves you from having to get out your cleaning supplies and keeps clutter to a minimum. (Minimalist clean freaks, rejoice!) In addition to brass gold, it also comes in silver, black or white to match your kitchen. Want to cool down on the go? These mini, portable fans plug into the bottom of your phone and give you just enough air to keep the sweat from beading over your top lip.

You get six in a pack, so you can keep one in every handbag or pass them around to family members. They're compatible with iPhones and Androids, thanks to the included converters. If you plan to watch the on-flight entertainment on your next plane ride, you can use the AirFly SE to connect your own wireless headphones to the TV.

(The alternative is using the airline's provided headphones, which usually don't provide the best sound or are uncomfortable.) This device simply connects the two using Bluetooth and offers up to 20 hours of battery life. Plus, it's small enough to toss in your designated personal item.

Make every day feel like a spa day with this easy-to-use towel warmer. Simply drop your towels inside, turn up the heat and let them warm up while you slip into a bubble bath or just take a quick shower. In the wintertime, you could also use it to warm up blankets, slippers and bath robes for ultimate coziness.

If you have , you’ll get free shipping, of course. Not yet a member? No problem. .

(And by the way, those without still get free shipping on orders of $35 or more.).

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