As Zomato's Blinkit and Swiggy's Instamart shared top trends of consumer orders for News Year's Eve, one new trend stood out: Grapes. On the evening on December 31, Blinkit CEO Albinder Dhindsa tweeted out an unusual trend of a sudden craze for grapes. It emerged as one of the highest ordered items on the platform through the day.
Blinkit delivered 7x more grapes on December 31, compared to regular days. Swiggy Instamart too shared that grapes were among the most searched items on its platform on New Year's eve. ye rahe aaj ke top 5 trending searches: milk, chips, chocolate, grapes, paneer.
tum log kitna bhi grape grape karlo agle saal tumhara katne hi vala hai — Swiggy Instamart (@SwiggyInstamart) December 31, 2024 And it is not just quick commerce apps, social media platforms were abuzz with the "twelve grape" trend ahead of the New Year. What’s with the sudden craze for grapes today?? ???? It's one of the highest ordered items on the platform since morning! pic.twitter.
com/cdSNjHnveu — Albinder Dhindsa (@albinder) December 31, 2024 What is the "12 grape" trend? ‘Twelve grapes for luck’ or 'Las doce uvas de la suerte (in Spanish)' is believed to be a tradition of eating 12 grapes when the clock strikes 12 at midnight on December 31 for good luck. Each grape represents a month of the year. Many even follow this tradition by eating the grapes under the table.
While there are several versions of its origin, the "Las doce uvas de la suerte tradition" is believed to da.
