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NSW Don't miss out on the headlines from NSW. Followed categories will be added to My News. An extensive investigation has revealed there is no evidence to support more than 1000 claims consumers were sold “superfake” designer bags by an Australian luxury goods retailer.

Consumers flooded NSW Fair Trading with hundreds of claims they had been sold “superfake” designer bags by Cosette, which has an online store and a boutique in The Rocks. Many shoppers relied on third-party online verifiers to identify so-called indicators the bags were not authentic. NSW Fair Trading has now confirmed more than 1000 complaints have been tossed out after working directly with overseas luxury brands, including Prada, Burberry, and the Kering group which owns Saint Laurent, Gucci and Balenciaga to test the authenticity of Cosette’s products.



“Our investigation found no evidence to support allegations that the designer handbags sold by Cosette are fake – each item was tested and verified as authentic by the brand,” a NSW Fair Trading spokesman said in a statement. “In some instances, the luxury brand confirmed the authenticity of handbags that multiple online authenticators had advised customers were fake.” NSW Fair Trading said consumers should be aware of some online authenticators’ limitations.

“The investigation highlights that there are significant issues with the accuracy and reliability of online authenticators, who use AI and algorithms to provide authentications,.

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