An air conditioning company in has won an award for its slogan. Whether that is something to celebrate is up to you, as Aircare Airconditioning was awarded the title of Worst Slogan of 2024. Once again, the worst brand slogan of the year in the Netherlands has been chosen.
For the thirteenth time, a shortlist of slogans was compiled and made available to the public between December 6 and 11, so people could vote for the ultimate “winner”. With 26 percent of votes, Aircare Airconditioning in Warmond was crowned the winner with the slogan “V ” or “Another satisfied customer made cold” in English - “ ” is a used to say someone was killed. The company will receive a commemorative tile in Delft blue style from the platform SlechteSlogans.
nl. Many companies that are nominated in the ranking often receive an influx of recognition during and following the voting period. “We often hear the positive attention for our nominees,” said one of the people behind the idea of the slogan ranking, Tefke van Dijk.
“Fashion store Jan de Cock won the election more than ten years ago with “It's De Cock that makes the man” and still gets customers who come to his store, especially for the slogan.” Roy van Velzen of Aircare Airconditioning says his company went viral for the slogan before the competition when they put it on their van and someone posted a of it on the . “In no time we had 160.
000 views and a lot of nice reactions from people.” Hearing about being in the.
