As part of its growing focus on retail media, The Drum will be covering Shoptalk’s new dedicated track, The New Market, exploring how brands, retailers and platforms are reshaping the customer journey. The Drum will be reporting from Shoptalk 2025 / Shoptalk The Drum will be reporting from Shoptalk 2025, where the retail and media sectors converge as part of an industry-wide push to rethink how brands connect with consumers. This year, we’ll be zeroing in on The New Market, a new track at the event that promises to shine a light on the fast-growing retail media space.
With retail media networks becoming an increasingly powerful force – tipped by some to outpace TV ad revenue by 2028 – Shoptalk’s focus feels well-timed. The New Market will gather over 50 senior marketing and commerce executives to tackle some of the most pressing questions in the industry, from how brands can better harness customer data to how the evolving media landscape is reshaping buying journeys. Speakers include leaders from platforms including TikTok, where Amy Oelkers, GM of US commerce, is helping to define the next phase of social commerce, alongside voices from the brand side such as PepsiCo’s Mike Glaser, VP of commerce media.
The New Market is being pitched as a “show within a show,” but the questions on the table have relevance well beyond the retail sector. From the role of AI in shaping customer experiences to the rise of omnichannel shopping and the future of search and discov.
