Gwyneth Paltrow has long ruled in the court of “aspirational content” thanks to her luxury lifestyle brand, Goop. Until now, that is. Speculation is rife that Gwynnie, 52, has ascended her throne to throw shade at a certain young upstart, one who has form in disrupting dynasties.
Yes, it’s our good friend Meghan. When the Duchess of Sussex launched herself into the lifestyle space last year there was much noise about how her content and incoming brand, As Ever, may compare to Goop. Scarcely anyone believed that Paltrow would feel seriously threatened.
But a new video has appeared on GP’s social media in which the wellness queen has felt an urge to ...
send a message. Never mind that she told Vanity Fair this month.











