Tuesday, March 25, 2025 Minor Hotels ‘ strategic growth is propelled by a refreshed brand identity, improved digital engagement, and streamlined loyalty and B2B offerings , creating a more guest-focused approach. Minor Hotels has introduced a bold transformation, positioning itself as a guest-centered masterbrand and reaffirming its dedication to providing innovative and meaningful hospitality experiences that prioritize guest satisfaction. This brand evolution marks a major step forward for the global hospitality leader, with plans to expand its portfolio by nearly 300 properties by 2027.
It also builds on the 2018 acquisition of NH Hotel Group, now known as Minor Hotels Europe & Americas, which significantly expanded the group’s global presence. Ian Di Tullio, Chief Commercial Officer of Minor Hotels, commented: “The reimagined Minor Hotels brand represents more than just a new identity. Our value-driven evolution, powered by enhanced digital platforms, a streamlined loyalty program, and a strong distribution strategy, reflects our ambition to deliver extraordinary hospitality experiences to our guests and be the partner of choice for owners and investors.
By uniting our brands under the Minor Hotels masterbrand, we’re excited to enter a new era of growth where Minor Hotels will resonate as powerfully with travellers as it already does with our partners.” The core focus of Minor Hotels’ brand transformation is to prioritize the needs of its guests, employees, in.
