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Morocco is a stunning country filled with unique attractions, and tourism has been skyrocketing. Leisure travel and tourism have been booming in recent years, and ever since the pandemic, travelers have been seeking new, more exotic destinations, some of which have become red hot. Morocco is one of these, with a record 17.

4 million international tourists last year, the most in all of Africa and a staggering 20% one-year increase over 2023. Several notable new hotels have opened or are under construction, and United Airlines recently launched the first ever non-stop from the U.S.



to Marrakech, from Newark, which I wrote about here at Forbes (also, Royal Air Maroc flies nonstop to Casablanca). But while there are many ways to experience this colorful country with amazing cuisine and dramatic landscapes, here’s why you should explore Morrocco by bike, a great active travel vacation. There is a long laundry list of things to do and see, but the top must-see and must-experience attractions are the incomparable Sahara Desert, camels and its luxury desert camps; the wildly exotic, bewitching and art-crazed city of Marrakech; stunning luxury hotels like Sir Richard Branson’s legendary Kasbah Tamadot; the unique Moroccan form of lodging know as riads, luxury homes of the rich and powerful turned into high-end takes on the bed and breakfast; the stunning landscapes at every turn; and the food, delicious local signatures like tajines of lamb or chicken, the dates, figs and olives, t.

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