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Show your Super Bowl LIX “PRIDE” with the latest capsule collection from rapper Kendrick Lamar and American fashion designer Willy Chavarria . Released on January 29 and available at the online sportswear retailer Fanatics and the official NFL Shop, this special edition clothing line features a hoodie, t-shirt, and shorts designed by Lamar’s and Chavarria’s creative label, pgLang. The new collab is inspired by Lamar’s upcoming Super Bowl halftime show, and includes prices ranging between $55 to $750.

The Grammy Award-winner is set to headline Super Sunday — taking place at the Caesars Superdome in New Orleans on February 9 — and is expected to sing songs like his popular 2024 release, “Not Like Us.” So, if you’re looking to upgrade your football gear and trade in your old, tired jersey before the big game (and musical performance), now is the time to shop this drop. Snag these streetwear styles below before they sell out — because we guarantee they will.



$140.00 Available in sizes S to 2XL, this grey, oversized hoodie is made with premium cotton, features a cool Super Bowl LIX center print, and fits both men and women. Plus, you can feel good about your purchase since 100% of all proceeds will be donated to the American Red Cross to help those affected by the California Wildfires.

$55.00 Warning: It’ll be hard to stay “Humble” with this shirt on. Featuring a classic crew cut and a thick yet lightweight fabric, you can pair this option with jeans, a.

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