In case you missed it, the supplements market is , right now. Estimated to be worth a whopping £1.7 billion, the UK vitamin and supplement market is only growing as we become more focussed on our health and wellbeing.
While having an awareness of what our bodies need to thrive and operate at their best can only be a good thing, it's fair to say that the sheer amount of different supplements on offer can be overwhelming, at best - and at worst, bewildering and off-putting. A simple scroll on our FYP throws up a myriad of pills, potions and powders all claiming to help us bio-hack our way to the best versions of ourselves, and many of us are being drawn in. According to , an estimated two-thirds (66%) of UK adults took vitamins, minerals, or supplements in 2023 - a figure which is only set to increase.
"The pandemic created an increased interest in illness prevention as well as more rounded, holistic support for already present conditions," explains nutritionist at , Lynsey Vaughan Supplementation has now become a useful tool for many with goals of bolstering longevity and ensuring a better quality of life." However, it's safe to say that it can be a pricey little habit, too. With the ongoing cost-of-living crisis throwing all our spending into sharp relief, Vaughan maintains it's more important than ever to consider the value and efficacy of the products we're choosing.
So, from to , to - we've made it our mission to cut through the noise and offer some expert advice on which.
