Single adults are shifting from dating apps to social media to find partners. Instagram is now the top platform for meeting new people, according to data from Rizz. Rizz, an AI dating assistant, helps users craft replies and has half a million monthly active users.
Single adults are fed up with dating apps . They might be turning to old-fashioned social media to find their next partner instead. Instagram is the most popular place to meet and communicate with a potential partner, at least for the hundreds of thousands of people using Rizz, an AI dating assistant .
Rizz , which is slang for charisma, launched in 2022. It functions like a dating coach, helping users craft witty responses to messages and less cringey pick-up lines. "Dating coaches charge $30 to $300 an hour.
Not everybody can afford paying over $30 an hour. So the moment ChatGPT launched, I already had this idea in the back of my mind," Rizz cofounder and CEO Roman Khaves told Business Insider. Users upload screenshots of conversations from dating apps, messaging apps, or social media to Rizz, which then generates a response.
The app leverages ChatGPT but fine-tunes its responses based on prior responses it generated. So the more you use it, the better and more personalized its responses will be, Khaves said. Rizz costs $7 a week or $20 a month and has about half a million monthly active users.
The platform's user base is 65% male and 35% female and most of them fall between 18 and 35. They're largely from Englis.
