Meghan Markle’s lifestyle range will finally be on the market in just a few weeks, Page Six can reveal. However, don’t expect to see the organic jam the Duchess of Sussex sent to celebrity pals in kitschy linen-topped jars last April when she first announced the brand, initially called American Riviera Orchard. Instead, one branding expert said to anticipate a “much more commercial” fruit-spread version of the jam Markle originally produced from her own garden.
(The duchess later said when she could confirmed that As Ever would include “fruit preserves; I think we’re all clear at this point that jam is my jam.) It’s part of her move to grow a “billion dollar business” and take on her frenemies, including Gwyneth Paltrow and Martha Stewart. It also follows months of shenanigans behind the scenes, Page Six is told.
This week, Markle also launched a ShopMy site filled with her favorite clothes in muted Markle shades of taupe, blue and gray, alongside her the makeup selections she used for her 2018 wedding and her friends’ hair care products. The page noted that some products may contain “commissionable links” — meaning Markle could receive a percentage of sales. Not to mention, she will debut her new podcast, “Confessions of a Female Founder with Meghan” — all about building “billion dollar businesses” — on April 8.
This new boss-lady approach will certainly be needed if Prince Harry, 40, is to build upon his role as a global statesman — e.
