PARIS — Kering is venturing outside the city to become the official partner of a creative hub in Paris’ northern suburbs intended to introduce youngsters to careers in fashion and visual arts. The aim is to build bridges between young people in the Greater Paris area, notably its often underprivileged suburbs, and the luxury segment. The luxury heavyweight is helping to fund, through “a significant investment,” according to a spokesperson, a new space at the 0-93.
Lab project in Aulnay-sous-Bois, north of Paris, that is set to open at the end of the first quarter. More from WWD “This partnership with 0-93. Lab embodies our sincere commitment to the transmission of know-how.
By fostering mentorship for young talents, we encourage the emergence of a new creative generation, thereby contributing to the promotion of the unique craftsmanship within our industry,” stated Béatrice Lazat, Kering ’s chief people officer. 0-93. Lab, named with the ZIP code for the Seine-Saint-Denis department, is a nonprofit founded in 2019 that aims to make fashion design and visual arts more accessible to young people.
It organizes workshops and free cultural events for youngsters in and around the suburb of Aulnay-sous-Bois. Open to all, its ambition is to help them prepare for art and design schools and accompany them in their personal and professional creative projects. It was founded in 2019 by designer Bastien J.
Laurent, cofounder of Atelier Avoc and winner of the ANDAM Creative.
