We live in a world where everyone is bombarded with information from all sides – news, social media, emails, videos, you name it. So how do publishers ensure their content not only gets noticed but keeps readers hooked? The answer could lie in deeper personalisation. Thanks to widely available artificial intelligence tools , publishers can now create tailored experiences that make readers feel like the content is made just for them.
This isn’t just about being fancy, it’s about staying relevant in a digital age where attention spans are shorter than ever. Let’s explore how AI can transform the reader experience and boost engagement. Traditionally, publishers relied on blanket approaches to distribute content: the same headlines, articles, and videos for everyone.
That worked when audiences were less demanding. But now? People want more. They want content that speaks directly to them – whether it’s about their favorite football team, a local issue, or a niche hobby.
AI lets publishers step up their game by moving away from generic content delivery. With the right tools, they can make each reader’s experience unique and engaging. Here’s how this works in practice.
Ever noticed how Youtube and Tiktok always seem to know what you’d like to watch next? That’s AI at work. Publishers can use the same magic to recommend stories, videos, or podcasts based on what readers have previously enjoyed. Take news platforms, for instance.
Imagine opening your favorite news .
