Doing the 92 is Daniel Storey’s odyssey to every English football league club in a single season. This is club 73/92. The best way to follow his journey and read all of the previous pieces is by subscribing hereGet it wrong and you will turn your own fan base against you.
Have it changed by new owners and supporters will understandably lose their minds. But an increasing number of football clubs, from elite level down, are choosing to change their club crests. Some, like Newcastle United and Leeds United, have gone back to a previous retro design.
Juventus went for a very different, modern design. Aston Villa, controversially, changed their crest and then changed it again when it didn’t have the desired effect. The point is this: changing the crest, which may once have been a PR no-no, is happening more often.
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addToArray({"pos": "inread-hb-ros-inews"}); }This summer, Cambridge United are doing exactly that. So I went to speak to the club, and the crest designer, to explain in six parts a process that requires great care and judgement..
.The reasoningFootball clubs are not just football clubs any more, at least not when it comes to revenue generation. You need more money to stand still, in any league, and thus must look to alternative revenue streams to make it.
One of the principal – and easiest to pull off – methods is fashion retail. Rather than simply producing home and away kits, you create clothing ranges. At elite clubs, that b.
