Thursday, January 30, 2025 Destination BC showcased its top ski resorts and winter experiences at ISPO Beijing 2025, captivating adventure seekers and promoting travel to British Columbia. Destination BC Showcases Winter Adventures at ISPO Beijing 2025, Captivating Thousands of Outdoor Enthusiasts Destination BC recently collaborated with the Embassy of Canada and various tourism partners to highlight British Columbia’s premier winter travel experiences at ISPO Beijing 2025, Asia’s leading sports equipment and fashion exhibition. The event, held from January 10-12, 2025, at the China National Convention Center, welcomed approximately 25,000 attendees, including adventure seekers and winter sports enthusiasts eager to explore global travel options.
As a key participant within the Canadian pavilion, British Columbia took center stage, promoting 13 world-class ski resorts and a range of winter experiences through immersive visuals, engaging video displays, informative brochures, and an interactive photo booth. Visitors had the opportunity to explore BC’s diverse winter offerings, from thrilling ski slopes to breathtaking nature escapes. Through a strategic partnership with 6renyou Travel, Destination BC facilitated direct engagement between attendees and travel advisors, allowing potential travelers to gather firsthand information on ski and R2R (Road to Rockies) packages and seamless booking options.
Complementing its presence at the exhibition, Destination BC amplified a.
