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How many 26-year-olds can say they’ve taken seemingly every industry by storm, including , beauty, fashion, television, business and podcasting? Probably not many. But Bretman Rock can. Over the course of a decade, after starting his social media career on Vine in 2014, Rock has built a digital empire, amassing more than 18 million followers on Instagram, 17 million on TikTok and another 8 million on YouTube.

As a nonbinary content creator and first-generation Asian American, he also showcases how beauty and self-expression know no gender or labels. Related Stories But among everything he’s accomplished, which includes and covers, Rock admits it was “pretty fucking cool seeing all of those white middle-aged American straight men get mad at me for being the cover of and then like triggering all the straight Filipinos and seeing a non-binary person in front our country’s cover. Like that’s truly has been the highlight of my career, making straight men mad.



” Some may be asking, what possibly could Rock be up to next? These days, he’s enjoying the life he’s created, mostly staying at home in his Hawaiian paradise or “in a rock,” as he describes it. He also launched his latest venture into podcasting last year with . “I just love talking about myself, like my favorite topic in the world: me.

So it’s an excuse,” he quips to over Zoom. Below, Rock looks back at highs and lows of the last 10 years of his career, shares his biggest challenges, proudest moment.

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