The Nigerian music industry has undergone a significant transformation over the past decade, and streaming platforms have played a pivotal role in this revolution. The rise of streaming services such as Spotify, Apple Music, and YouTube Music has democratised music consumption, providing artistes with unprecedented access to a global audience. In the past, Nigerian artistes faced significant challenges in getting their music heard beyond the country’s borders.
The traditional music industry model, which relied on physical album sales and radio airplay, made it difficult for artistes to break into the international market. However, with the advent of streaming platforms, artistes can now upload their music and reach a global audience with ease. One of the most significant impacts of streaming platforms on the Nigerian music industry is the increased visibility and recognition of Nigerian artistes globally.
Artistes such as Burna boy, Wizkid, Davido, Tiwa Savage, Asake and many others have gained international recognition, collaborating with top artistes such as Drake, Beyoncé, and Kanye West. This has not only elevated their profiles but also opened up new opportunities for them to tour, perform, and earn revenue from their music. Streaming platforms have also enabled Nigerian artistes to monetise their music more effectively.
With the traditional music industry model, artistes often struggled to earn significant revenue from their music due to piracy and lack of effective.
