Deloitte's 19 th annual "Digital Media Trends" survey reveals that media and entertainment companies are at a tipping point: Innovate to deliver more value or risk losing the next generation of viewers NEW YORK , March 25, 2025 /PRNewswire/ -- Key takeaways Consumers are increasingly dissatisfied with the value of paid streaming services. Even though 53% of consumers surveyed say that streaming video on demand (SVOD) services are the paid media and entertainment services they use most frequently, almost half (47%) say they pay too much for the streaming services they use, and 41% believe the content available on these services isn't worth the price (up 5 percentage points from 2024 ). A price hike of $5 would be likely to make the majority (60%) of consumers cancel their favorite service.
Value-driven entertainment is surging, especially with younger generations. More than two-thirds of Gen Zs and millennials now subscribe to free ad-supported TV (FAST) services. Meanwhile, more than half of SVOD subscribers (54%) say that at least one of the services they pay for is ad-supported, an increase of 8 percentage points since 2024 .
Content on social platforms holds greater relevance for Gen Zs and millennials. 56% of Gen Zs and 43% of millennials surveyed find social media content more relevant than traditional TV shows and movies, and roughly half feel a stronger personal connection to social media creators than to TV personalities or actors. Social platforms have the power to s.
